Scales
Price–Quality Schema Scale (PQS)
The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...
Behavioral Economics
315 results
Experiments
The Minimal Group Paradigm and Resource Allocation – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's minimal group paradigm, resource allocation matrices, social categorization,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Norm of Reciprocity Experiment (Coke and Raffle Tickets) – Dennis Regan
A comprehensive academic analysis of Dennis Regan's 1971 study demonstrating how unsolicited favors overpower liking...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Dime in the Phone Booth Experiment (Feel Good, Do Good) – Alice Isen
An academic examination of Alice Isen's 1972 phone booth experiment, exploring positive affect, the feel...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Minority Influence Experiment (Blue-Green Study) – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's landmark 1969 Blue-Green experiment, exploring minority influence, conversion...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
Explore the seminal pen choice experiment by Heejung Kim and Hazel Markus, revealing profound cultural...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Elevator Experiment (Conformity) – Solomon Asch
A comprehensive academic analysis of Solomon Asch's conformity paradigm, focusing on the mechanics, psychological drivers,...
September 6, 2026
•
Dr. Mohammed Looti
Experiments
The Lost Wallet Experiment (Civic Honesty) – Christian Zünd and Alain Cohn
A comprehensive academic analysis of the global civic honesty experiment by Alain Cohn, Christian Zünd,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Honesty Box Experiment (Watching Eyes) – Melissa Bateson, Daniel Nettle, and Gilbert Roberts
A comprehensive academic analysis of the Bateson, Nettle, and Roberts honesty box experiment on visual...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Greedy Banker Experiment (Priming) – John Bargh
A comprehensive academic analysis of John Bargh's priming theories and the greedy banker experiment, examining...
September 6, 2026
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Dr. Mohammed Looti
Theories
Dual-System Model of Impulse and Self-Control (Reflective-Impulsive Model) – Fritz Strack & Roland Deutsch
An exhaustive academic exploration of Strack and Deutsch's Reflective-Impulsive Model (RIM), detailing cognitive architecture, self-control,...
September 6, 2026
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Dr. Mohammed Looti
Theories
Dual-Process Theory (System 1 and System 2) – Daniel Kahneman & Amos Tversky
A rigorous academic examination of Dual-Process Theory, exploring System 1 and System 2 cognitive architectures...
September 6, 2026
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Dr. Mohammed Looti