Experiments
Affect Bias Experiment – W. Richard Walker The Recognition Heuristic Experiment
An academic examination of W. Richard Walker's experiments on affect bias, the recognition heuristic, and...
Behavioral Economics
315 results
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
September 11, 2026
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Dr. Mohammed Looti
Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
September 11, 2026
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Dr. Mohammed Looti
Scales
Product Retention Tendency Scale
The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...
September 11, 2026
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Dr. Mohammed Looti
Theories
Mere Exposure Effect – Robert Zajonc
An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...
September 11, 2026
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Dr. Mohammed Looti
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Fischhoff The Cognitive Reflection Test – Shane Frederick The Bahrick Permastore
A comprehensive academic analysis of Fischhoff's heuristics, Shane Frederick's Cognitive Reflection Test, and Harry Bahrick's...
September 7, 2026
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Dr. Mohammed Looti
Experiments
And Amos Tversky The Hindsight Bias Experiments (I-Knew-It-All-Along) – Baruch
A comprehensive academic analysis of Baruch Fischhoff and Amos Tversky's foundational experiments on hindsight bias...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Kahneman The Framing Effect Experiment (Asian Disease Problem) – Daniel Kahneman
A comprehensive academic analysis of Kahneman and Tversky's 1981 Asian Disease Problem, exploring the framing...
September 7, 2026
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Dr. Mohammed Looti
Scales
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
September 7, 2026
•
Dr. Mohammed Looti
Experiments
Daniel Kahneman The Anchoring Effect Experiment – Amos Tversky and Daniel
A comprehensive academic examination of Amos Tversky and Daniel Kahneman's seminal anchoring effect experiment, its...
September 7, 2026
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Dr. Mohammed Looti