Theories
Prospect Theory – Amos Tversky & Daniel Kahneman
A comprehensive academic analysis of Prospect Theory by Amos Tversky and Daniel Kahneman, examining behavioral...
Behavioral Economics
315 results
Scales
Consumer Coping Scale
The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Hyperbolic Discounting Experiments – Richard Herrnstein The Ego Depletion
An academic investigation into Richard Herrnstein's behavioral experiments on hyperbolic discounting and their intersection with...
September 11, 2026
•
Dr. Mohammed Looti
Theories
Peak-End Rule Model of Memory and Experience – Daniel Kahneman & Barbara Fredrickson
A comprehensive academic analysis of the Peak-End Rule, examining Kahneman and Fredrickson's psychological model of...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Joshua Knobe The Temporal Discounting Experiments – George Ainslie The
An academic examination of Joshua Knobe's experimental philosophy on temporal discounting synthesized with George Ainslie's...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Steven Anderson The Ultimatum Game Cognitive Studies – Werner Güth The Moral
An academic analysis of Werner Güth's Ultimatum Game, moral economics, and Steven Anderson's cognitive neuropsychology...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Planning Fallacy Studies – Daniel Kahneman and Amos Tversky The Optimism Bias
An academic analysis of Kahneman and Tversky's planning fallacy and optimism bias, examining cognitive mechanisms,...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Overconfidence Effect Experiments – Sarah Lichtenstein and Baruch Fischhoff The
A rigorous academic examination of the seminal overconfidence effect experiments conducted by Sarah Lichtenstein, Baruch...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Dunning-Kruger Effect Studies – David Dunning and Justin Kruger
A comprehensive academic analysis of the seminal Dunning-Kruger effect studies, evaluating metacognitive deficits, statistical debates,...
September 11, 2026
•
Dr. Mohammed Looti
Experiments
Knowledge Experiment – Colin Camerer, George Loewenstein, and Martin Weber The
A comprehensive analysis of the seminal 1989 curse of knowledge market experiments by Colin Camerer,...
September 11, 2026
•
Dr. Mohammed Looti