Referral Costs

A comprehensive academic analysis of the Referral Costs Scale (Gershon, Cryder, & John, 2020), detailing...

September 23, 2026 • Dr. Mohammed Looti

Product Value As a Possession

A psychometric review of the Product Value As a Possession Scale (Sheehan & Dommer, 2020),...

September 23, 2026 • Dr. Mohammed Looti

Product Purchase Interest (PPI-N)

The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...

September 23, 2026 • Dr. Mohammed Looti

Product Preference (Purchase)

A comprehensive academic analysis of the Product Preference (Purchase) measurement scale developed by Acar, Dahl,...

September 23, 2026 • Dr. Mohammed Looti

Product Need

A comprehensive psychometric analysis of the Product Need Scale (Schlager, de Bellis, & Hoegg, 2020),...

September 23, 2026 • Dr. Mohammed Looti

Product In-use Value

A psychometric review of the Product In-use Value scale by Sheehan and Dommer (2020), measuring...

September 23, 2026 • Dr. Mohammed Looti

Payment Level Motivation

A psychometric review of the Payment Level Motivation scale (Santana & Morwitz, 2021), examining economic...

September 23, 2026 • Dr. Mohammed Looti

Opportunism

An in-depth academic examination of the Opportunism Scale operationalized by Hock, Bagchi, and Anderson (2020)....

September 23, 2026 • Dr. Mohammed Looti

Memory Efficacy

A comprehensive academic guide to the Memory Efficacy Scale developed by Maferima Touré-Tillery and Maryam...

September 23, 2026 • Dr. Mohammed Looti

Marketplace Literacy

A comprehensive psychometric guide to the Marketplace Literacy scale developed by Viswanathan et al. (2021)....

September 23, 2026 • Dr. Mohammed Looti