Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
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Psychological Theories
33 results
Mere Exposure Effect – Robert Zajonc
An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...
September 11, 2026
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Dr. Mohammed Looti
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
September 11, 2026
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Dr. Mohammed Looti
Matching Law – Richard Herrnstein
A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...
September 7, 2026
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Dr. Mohammed Looti
Iowa Gambling Task Decision Framework – Antoine Bechara, Antonio Damasio, Daniel Tranel, & Hanna Damasio
A comprehensive academic analysis of the Iowa Gambling Task decision framework, exploring somatic markers, vmPFC...
September 7, 2026
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Dr. Mohammed Looti
Hyperbolic Discounting (Picoeconomics) – George Ainslie
A comprehensive academic analysis of George Ainslie's picoeconomics, detailing hyperbolic discounting, dynamic inconsistency, and internal...
September 7, 2026
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Dr. Mohammed Looti
Hot-Cold Empathy Gap – George Loewenstein
A comprehensive academic analysis of George Loewenstein's hot-cold empathy gap, detailing visceral states, cognitive biases,...
September 7, 2026
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Dr. Mohammed Looti
Dual-System Model of Impulse and Self-Control (Reflective-Impulsive Model) – Fritz Strack & Roland Deutsch
An exhaustive academic exploration of Strack and Deutsch's Reflective-Impulsive Model (RIM), detailing cognitive architecture, self-control,...
September 6, 2026
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Dr. Mohammed Looti
Dual-Process Theory (System 1 and System 2) – Daniel Kahneman & Amos Tversky
A rigorous academic examination of Dual-Process Theory, exploring System 1 and System 2 cognitive architectures...
September 6, 2026
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Dr. Mohammed Looti
Decoy Effect (Asymmetric Dominance) – Joel Huber, John Payne, & Christopher Puto
A comprehensive academic analysis of the decoy effect and asymmetric dominance, rooted in the seminal...
September 5, 2026
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Dr. Mohammed Looti
Curiosity as an Information Gap Model – George Loewenstein
A comprehensive academic analysis of George Loewenstein's information gap model of curiosity, examining epistemic deprivation,...
September 5, 2026
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Dr. Mohammed Looti
Cheater-Detection Module Hypothesis – Leda Cosmides
A comprehensive academic analysis of Leda Cosmides' cheater-detection module hypothesis, social contract theory, and cognitive...
September 5, 2026
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Dr. Mohammed Looti