Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Behavioral Economics
315 results
Experiments
Experiment – Ted O’Donoghue and Matthew Rabin The Hot Hand Fallacy Study –
A comprehensive academic analysis of Ted O'Donoghue and Matthew Rabin's experimental and theoretical studies on...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Marshmallow Test (Delay of Gratification) – Walter Mischel The Present Bias
A comprehensive academic analysis of Walter Mischel's Marshmallow Test, delay of gratification mechanisms, present bias,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Ainslie The Temporal Discounting Experiments – Richard Herrnstein The
An academic examination of Richard Herrnstein's matching law and George Ainslie's temporal discounting experiments, detailing...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Thaler The Time Inconsistency and Hyperbolic Discounting Experiments – George
A comprehensive academic analysis of Richard Thaler and George Loewenstein's seminal experiments on time inconsistency,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Kahneman and Amos Tversky The Disposition Effect Experiment – Hersh Shefrin and
An academic analysis of Kahneman, Tversky, Shefrin, and Statman's work on the disposition effect, prospect...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Daniel Kahneman and Amos Tversky The Pseudocertainty Effect Experiment – Daniel
A comprehensive academic analysis of Kahneman and Tversky's pseudocertainty effect experiment, exploring multi-stage framing, probability...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Experiment – Daniel Kahneman and Amos Tversky The Reflection Effect Experiment –
A rigorous academic outline examining Kahneman and Tversky's 1979 reflection effect experiment, choice architecture, value...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Effect Experiment – Richard Thaler and Eric Johnson The Certainty Effect
A comprehensive academic analysis of Richard Thaler and Eric Johnson's experimental research on the certainty...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
September 12, 2026
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Dr. Mohammed Looti
Theories
Risk as Feelings Hypothesis – George Loewenstein, Elke Weber, Christopher Hsee, & Ned Welch
A comprehensive examination of the Risk as Feelings hypothesis proposed by George Loewenstein, Elke Weber,...
September 12, 2026
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Dr. Mohammed Looti