Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
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Psychological Scales
53 results
Ad-Evoked Disapproval Affect (AEDA)
A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...
September 16, 2026
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Dr. Mohammed Looti
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
September 16, 2026
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Dr. Mohammed Looti
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
September 16, 2026
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Dr. Mohammed Looti
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
September 16, 2026
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Dr. Mohammed Looti
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
September 16, 2026
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Dr. Mohammed Looti
Motivated Commercial Viewing Attention (MCVA)
The Motivated Commercial Viewing Attention (MCVA) scale is a 3-item psychometric measure introduced by Hyun...
September 16, 2026
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Dr. Mohammed Looti
Perceived Ad Message Relevance (PAMR)
A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...
September 16, 2026
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Dr. Mohammed Looti
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
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Dr. Mohammed Looti
Ad Persuasiveness (APers)
The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...
September 12, 2026
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Dr. Mohammed Looti
Advertisement Interestingness (AI)
The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...
September 12, 2026
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Dr. Mohammed Looti
Ad Gain-Loss Framing Perception (AGLFP)
A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...
September 12, 2026
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Dr. Mohammed Looti