Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
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Psychological Scales
53 results
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
September 17, 2026
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Dr. Mohammed Looti
Affective Response to the Ad (Anxiety) (ARTT)
A comprehensive psychometric guide to the Affective Response to the Ad (Anxiety) scale (ARTT) developed...
September 16, 2026
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Dr. Mohammed Looti
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
September 16, 2026
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Dr. Mohammed Looti
Interest in Advertisements (INTADS)
A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...
September 16, 2026
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Dr. Mohammed Looti
Ad Element Congruence (ADECONG)
The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...
September 16, 2026
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Dr. Mohammed Looti
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
September 16, 2026
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Dr. Mohammed Looti
Ad Entertainingness (ADENT)
Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...
September 16, 2026
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Dr. Mohammed Looti
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
September 16, 2026
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Dr. Mohammed Looti
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
September 16, 2026
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Dr. Mohammed Looti