Scales
AR Shopping App Usefulness (ARSAU)
A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...
Human-Computer Interaction
111 results
Scales
Augmented Reality Product Spatial Presence
A comprehensive academic analysis of the Augmented Reality Product Spatial Presence (ARPSP) scale, examining its...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Object Playfulness (POP)
A psychometric review of the Perceived Object Playfulness (POP) scale, examining its theoretical roots in...
September 12, 2026
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Dr. Mohammed Looti
Scales
In-Store Technology Ease of Use (ITEU)
The In-Store Technology Ease of Use (ITEU) scale is a 3-item psychometric measure developed by...
September 12, 2026
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Dr. Mohammed Looti
Theories
Technology Acceptance Model (TAM) – Fred Davis
A comprehensive academic analysis of Fred Davis's Technology Acceptance Model (TAM), covering its theoretical roots,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Website Quality Scale (WQS)
A comprehensive academic and psychometric profile of the Website Quality Scale (WQS) developed by Schumann,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Product Intelligence Scale (PI-Scale)
A comprehensive academic analysis of the Product Intelligence Scale (PI-Scale) developed by Rijsdijk, Hultink, and...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Movement) – Paul Fitts The Vigilance Decrement Experiments (Mackworth Clock) –
A comprehensive academic treatise examining motor control through Fitts's Law alongside sustained attention and the...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Time) – William Hick and Ray Hyman The Fitts’s Law Experiments (Predicting Human
An academic examination of Hick-Hyman and Fitts's laws, exploring cognitive decision-making, motor movement kinetics, and...
September 7, 2026
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Dr. Mohammed Looti
Experiments
Toppino The Google Effect Experiment (Digital Amnesia) – Betsy Sparrow The
An academic analysis of the Google Effect, Betsy Sparrow's seminal research on digital amnesia, and...
September 7, 2026
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Dr. Mohammed Looti
Scales
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...
September 5, 2026
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Dr. Mohammed Looti
Scales
AI Trust Scale (AIT)
The AI Trust Scale (AIT) is a validated psychometric instrument designed to evaluate user trust...
September 5, 2026
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Dr. Mohammed Looti