Scales
Attitude Toward the Website (Interestingness) (ATTW)
The Attitude Toward the Website (Interestingness) (ATTW) scale is a validated 3-item psychometric measure assessing...
Human-Computer Interaction
111 results
Scales
Attitude Toward the Website (Information Value) (ATTW)
A comprehensive academic analysis of the Attitude Toward the Website (Information Value) (ATTW) scale, a...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Website (Aesthetic Appeal) (ATTW)
A psychometric overview of the Attitude Toward the Website (Aesthetic Appeal) (ATTW) scale, developed by...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Proteus Effect and Negotiation Experiment – Nick Yee
An academic examination of Nick Yee's seminal negotiation experiments and the psychological mechanisms underpinning the...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attention to the Webpage (ATTW)
The Attention to the Webpage (ATTW) scale is a 6-item psychometric instrument developed by Gary...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Hick’s Law Experiments (Choice Reaction Time) – William Hick and Ray Hyman
A comprehensive academic analysis of the Hick-Hyman Law experiments, mathematical formulations of choice reaction time,...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Fitts’s Law Experiments (Predicting Human Movement) – Paul Fitts
A comprehensive academic analysis of Paul Fitts's seminal experiments on human motor capacity, information theory,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Internet Usage Skill (Navigational Challenge) (INTNAV)
An in-depth academic review of the Internet Usage Skill (Navigational Challenge) (INTNAV) scale, developed by...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Proteus Effect Experiment (Avatar Embodiment) – Nick Yee and Jeremy Bailenson
A comprehensive academic analysis of Nick Yee and Jeremy Bailenson's seminal Proteus Effect research on...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ease of Use (Likert — Thompson) (EOUSELT)
The Ease of Use (Likert — Thompson) scale (EOUSELT) is an 8-item psychometric instrument developed...
September 16, 2026
•
Dr. Mohammed Looti