Aesthetic Appeal
The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...
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Psychological Scales
91 results
Local Presence in AR Scale (LP-AR)
The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...
September 18, 2026
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Dr. Mohammed Looti
Augmentation Quality Scale (AQS)
The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...
September 18, 2026
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Dr. Mohammed Looti
Website Interactivity (Responsiveness) (WI)
A comprehensive academic analysis of the Website Interactivity (Responsiveness) (WI) scale developed by Yuping Liu...
September 18, 2026
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Dr. Mohammed Looti
Website Interactivity (Control) (WI)
A comprehensive psychometric guide to the Website Interactivity (Control) (WI) scale developed by Dr. Yuping...
September 17, 2026
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Dr. Mohammed Looti
Website Interactivity (Communication) (WI)
A comprehensive psychometric analysis of the Website Interactivity (Communication) (WI) scale developed by Yuping Liu...
September 17, 2026
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Dr. Mohammed Looti
Website Development (Investment Level) (WD)
Comprehensive academic overview of the Website Development (Investment Level) (WD) scale developed by Schlosser, White,...
September 17, 2026
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Dr. Mohammed Looti
Telepresence (Website) (TEL)
A comprehensive psychometric overview of the Telepresence (Website) (TEL) scale developed by James R. Coyle...
September 17, 2026
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Dr. Mohammed Looti
Product Intelligence (Reactivity) (PI)
A comprehensive academic analysis of the Product Intelligence (Reactivity) scale developed by Rijsdijk, Hultink, and...
September 17, 2026
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Dr. Mohammed Looti
Product Intelligence (Human-like Interaction)
A comprehensive psychometric review of the Product Intelligence (Human-like Interaction) scale developed by Rijsdijk, Hultink,...
September 17, 2026
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Dr. Mohammed Looti
Product Intelligence (Autonomy) (PI)
The Product Intelligence (Autonomy) (PI) subscale, developed by Rijsdijk, Hultink, and Diamantopoulos (2007), is a...
September 17, 2026
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Dr. Mohammed Looti
Curiosity about the Website (CATW)
A comprehensive academic guide to the Curiosity about the Website (CATW) scale, detailing its theoretical...
September 17, 2026
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Dr. Mohammed Looti