Theorists
Martin Fishbein – 1936 2009
A comprehensive academic examination of the life, theoretical innovations, and lasting legacy of social psychologist...
Health Communication
6 results
Scales
Perceived Email Sender Identity (Peer vs. Expert) (ESID)
A comprehensive psychometric guide to the Perceived Email Sender Identity (Peer vs. Expert) Scale (ESID),...
September 23, 2026
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Dr. Mohammed Looti
Scales
Ad Information Complexity
A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...
September 23, 2026
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Dr. Mohammed Looti
Scales
Information Source Importance (Mass Media Sources) (ISI)
Comprehensive academic psychometric analysis of the Information Source Importance (Mass Media Sources) (ISI) scale developed...
September 17, 2026
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Dr. Mohammed Looti
Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
September 16, 2026
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Dr. Mohammed Looti
Theories
Health Belief Model (HBM) – Irwin M. Rosenstock, Godfrey M. Hochbaum, & Stephen Kegeles
A comprehensive academic analysis of the Health Belief Model (HBM), examining its theoretical origins, core...
September 6, 2026
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Dr. Mohammed Looti