Scales

Horizontal Individualism

An in-depth academic review of the Horizontal Individualism (HI) Scale by Triandis and Gelfand (1998),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Local Consumer Self-Identity (LCSI)

An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Analytic-Holistic Thinking Scale (AHS)

A comprehensive academic analysis of the Analytic-Holistic Thinking Scale (AHS), covering its psychometric properties, theoretical...

September 11, 2026 • Dr. Mohammed Looti
Scales

Country Image Scale (CIS-COO)

A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...

September 7, 2026 • Dr. Mohammed Looti
Scales

Long-Term Orientation Scale (LTO)

A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...

September 7, 2026 • Dr. Mohammed Looti