Ad Motivated Travel Interest

The Ad Motivated Travel Interest (AMTI) scale is a 5-item psychometric instrument designed to measure...

September 23, 2026 • Dr. Mohammed Looti

Voluntourism Motivation Scale

The Voluntourism Motivation Scale (VMS), developed by Lo and Lee (2011), is a validated 20-item...

September 6, 2026 • Dr. Mohammed Looti

Destination Authenticity Scale (DAS-A)

A comprehensive academic psychometrics review of the Destination Authenticity Scale (DAS-A), analyzing its theoretical grounding...

September 6, 2026 • Dr. Mohammed Looti