Scales
Behavioral Intentions Toward the Ad Product (BIAP)
Comprehensive academic overview of the Behavioral Intentions Toward the Ad Product (BIAP) scale, developed by...
Communication Studies
144 results
Scales
Authenticity of the Review (AUTRV)
The Authenticity of the Review (AUTRV) scale is a 3-item psychometric measure created by Zhe...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sharing the Information (ATSI)
The Attitude Toward Sharing the Information (ATSI) scale is a 3-item psychometric measure designed to...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Communication Satisfaction Scale (Com-SAT)
An in-depth academic review of the Communication Satisfaction Scale (Com-SAT) developed by Michael L. Hecht...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Computer-Mediated Communication
A comprehensive academic analysis of Brian H. Spitzberg's Computer-Mediated Communication Competence Scale (CMCC), exploring its...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Tweet (Manipulative) (ATTWM)
Comprehensive academic psychometrics profile of the Attitude Toward the Tweet (Manipulative) (ATTWM) scale, measuring perceived...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Homophily Scales (Old version)
A comprehensive academic guide to the Homophily Scales (Old version) developed by McCroskey, Richmond, and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Communication Motives (ICM)
A comprehensive academic guide to the Interpersonal Communication Motives (ICM) scale developed by Rubin, Perse,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Communication Skills Inventory
A psychometric review of the Interpersonal Communication Skills Inventory (ICSI), evaluating its 40 items across...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Measures of Interpersonal Attraction: (Old versions)
A psychometric review of the Measures of Interpersonal Attraction (Old versions) developed by James C....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Focus (Self vs. Social) (AMFS)
A comprehensive academic psychometric guide to the Ad Message Focus (Self vs. Social) (AMFS) scale,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Nonverbal Immediacy Scales
The Nonverbal Immediacy Scales (NIS), developed by Richmond, McCroskey, and Johnson, provide a psychometric assessment...
September 23, 2026
•
Dr. Mohammed Looti