Scales

Family Communication Patterns

The Family Communication Patterns Scale (FCPS), developed by Jack M. McLeod, Steven H. Chaffee, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Political Party Evaluation

Comprehensive academic overview of the Political Party Evaluation scale adapted by Binder et al. (2022),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-disclosure (Lack of Censorship)

A psychometric review of the Self-disclosure (Lack of Censorship) scale developed by Melumad & Meyer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Generalized Attitude Measure

The Generalized Attitude Measure (GAM), developed by James C. McCroskey, is a six-item bipolar semantic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Generalized Belief Measure

The Generalized Belief Measure (GBM) is a 5-item semantic differential scale developed by James C....

September 23, 2026 • Dr. Mohammed Looti
Scales

Image Fixation Questionnaire

The Image Fixation Questionnaire (IFQ), created by Virginia P. Richmond and James C. McCroskey, is...

September 23, 2026 • Dr. Mohammed Looti
Scales

Individual Innovativeness Scale (IS)

A comprehensive academic guide and psychometric analysis of the Individual Innovativeness Scale (IS; Hurt, Joseph,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Richmond Humor Assessment Instrument (RHAI)

Comprehensive academic overview of the Richmond Humor Assessment Instrument (RHAI), examining its construct validity, communicobiological...

September 23, 2026 • Dr. Mohammed Looti
Scales

Willingness To Communicate (WTC)

A psychometric review of the Willingness to Communicate (WTC) scale developed by McCroskey and Richmond...

September 23, 2026 • Dr. Mohammed Looti
Scales

Talkaholic Scale (TAS)

The Talkaholic Scale (TAS) is an authoritative 16-item psychometric assessment developed by James C. McCroskey...

September 23, 2026 • Dr. Mohammed Looti