Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
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Psychological Scales
41 results
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
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Dr. Mohammed Looti
Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N)
A psychometric review of the Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N), examining its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Smartphone (Security Comfort) (SMSC)
A comprehensive psychometric review of the Attitude Toward the Smartphone (Security Comfort) (SMSC) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Playing the Game (ATPG)
The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created...
September 18, 2026
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Dr. Mohammed Looti
Absorption Disposition
Comprehensive psychometric evaluation of the Absorption Disposition scale, a 7-item trait measure adapted from Tellegen's...
September 18, 2026
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Dr. Mohammed Looti
Transportation
A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...
September 17, 2026
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Dr. Mohammed Looti
Television Character/Product Association (TCPA)
A comprehensive psychometric guide to the Television Character/Product Association (TCPA) scale, developed by Cristol Antonia...
September 17, 2026
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Dr. Mohammed Looti
Telepresence (Website) (TEL)
A comprehensive psychometric overview of the Telepresence (Website) (TEL) scale developed by James R. Coyle...
September 17, 2026
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Dr. Mohammed Looti
Parental Mediation of Internet Usage (Active) (PMOI)
The Parental Mediation of Internet Usage (Active) (PMOI) is a 4-item psychometric scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Involvement with Television Character (IWTC)
A comprehensive psychometric review of the Involvement with Television Character (IWTC) scale developed by Alan...
September 17, 2026
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Dr. Mohammed Looti
Connectedness with Television Program (CWTP)
A comprehensive psychometric analysis of the Connectedness with Television Program (CWTP) scale developed by Russell,...
September 17, 2026
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Dr. Mohammed Looti