Brand Relationship Orientation (BRO)
A comprehensive academic analysis of the Brand Relationship Orientation (BRO) scale developed by Puzakova and...
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Psychological Scales
204 results
Company Product Quality Perception (CPQP)
The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...
September 12, 2026
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Dr. Mohammed Looti
ACSI Brand Quality (ACSI-BQ)
A comprehensive academic analysis of the ACSI Brand Quality (ACSI-BQ) scale, examining its theoretical framework,...
September 12, 2026
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Dr. Mohammed Looti
Data Privacy Vulnerability (DPV)
A comprehensive academic analysis and psychometric profile of the Data Privacy Vulnerability (DPV) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Service Provider Loyalty Intentions (SPLI)
The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...
September 12, 2026
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Dr. Mohammed Looti
General Shopping Involvement (GSI)
The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...
September 12, 2026
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Dr. Mohammed Looti
Perceived Benefits of Personal Data Sharing (PBPDS)
Comprehensive academic profile of the Perceived Benefits of Personal Data Sharing (PBPDS) scale, developed by...
September 12, 2026
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Dr. Mohammed Looti
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Perceived Discount Magnitude (PDM)
A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...
September 12, 2026
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Dr. Mohammed Looti
Customer Inspiration – Activation (Inspired By) (CIA)
A comprehensive guide to the Customer Inspiration – Activation (Inspired By) (CIA) scale developed by...
September 12, 2026
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Dr. Mohammed Looti
CSR Sales-Contingency Belief (CSRSCB)
A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....
September 12, 2026
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Dr. Mohammed Looti