Product Image Generality (PIMGEN)

A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...

September 16, 2026 • Dr. Mohammed Looti

Price Offer Fairness (PRFAIR)

A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...

September 16, 2026 • Dr. Mohammed Looti

Credibility (Expertise) (CREDEXP)

The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...

September 16, 2026 • Dr. Mohammed Looti

Service Complexity Perception

Comprehensive psychometric review of the Service Complexity Perception (SCP) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti

Third-Party Complaint Intentions (TPCI)

A psychometric review of the Third-Party Complaint Intentions (TPCI) scale by Jagdip Singh (1988), detailing...

September 16, 2026 • Dr. Mohammed Looti

Service Complaint Behaviour (SCBEH)

A comprehensive academic review of the Service Complaint Behaviour (SCBEH) scale developed by Bougie, Pieters,...

September 16, 2026 • Dr. Mohammed Looti

Normative Company Commitment (NORMCC)

The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...

September 16, 2026 • Dr. Mohammed Looti

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti

High-Technology Product Attitude (HTPA)

A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...

September 16, 2026 • Dr. Mohammed Looti