Store Price Image Scale (SPIS)

A comprehensive academic guide to the Store Price Image Scale (SPIS), developed by Stephan Zielke....

September 6, 2026 • Dr. Mohammed Looti

Perceived Price Fairness Scale

A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....

September 6, 2026 • Dr. Mohammed Looti

Internal Reference Price Scale (IRPS)

The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...

September 6, 2026 • Dr. Mohammed Looti

Price Mavenism Scale (PMS)

A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...

September 6, 2026 • Dr. Mohammed Looti

Price–Quality Schema Scale (PQS)

The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...

September 6, 2026 • Dr. Mohammed Looti

Relationship Quality Scale (RQS)

A comprehensive academic psychometric review of the Relationship Quality Scale (RQS), measuring Trust, Commitment, and...

September 6, 2026 • Dr. Mohammed Looti

Sponsorship Fit and Congruence Scale

A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...

September 6, 2026 • Dr. Mohammed Looti

Hong Psychological Reactance Scale

A comprehensive academic analysis of the Hong Psychological Reactance Scale (HPRS), examining its theoretical foundations...

September 6, 2026 • Dr. Mohammed Looti

Affect Grid (AG)

The Affect Grid (AG) is a single-item, 9x9 dimensional scale developed by Russell, Weiss, and...

September 6, 2026 • Dr. Mohammed Looti

Emotional Brand Attachment Scale

A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...

September 6, 2026 • Dr. Mohammed Looti

Perceived Brand Globalness Scale (PBG)

Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...

September 6, 2026 • Dr. Mohammed Looti