Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti

Appreciation Felt Scale

Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...

September 11, 2026 • Dr. Mohammed Looti

Perceived Ad Incongruence Scale (PAIS)

A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...

September 11, 2026 • Dr. Mohammed Looti

Consumer Discontent Scale

An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...

September 11, 2026 • Dr. Mohammed Looti

Consumer Coping Scale

The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...

September 11, 2026 • Dr. Mohammed Looti