Advertisement Interestingness (AI)
The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...
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Psychological Scales
5,265 results
Felt Inspiration (State) (FIS)
Comprehensive academic guide and psychometric analysis of the Felt Inspiration (State) (FIS) scale, covering theoretical...
September 12, 2026
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Dr. Mohammed Looti
Altruistic Word-of-Mouth Motivation (AWOMM)
A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...
September 12, 2026
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Dr. Mohammed Looti
Loneliness Scale
A comprehensive academic guide and psychometric review of the De Jong Gierveld Loneliness Scale (Eenzaamheidsschaal),...
September 12, 2026
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Dr. Mohammed Looti
Perceived Benefits of Personal Data Sharing (PBPDS)
Comprehensive academic profile of the Perceived Benefits of Personal Data Sharing (PBPDS) scale, developed by...
September 12, 2026
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Dr. Mohammed Looti
Effort-Reward Imbalance Questionnaire
A comprehensive academic analysis and psychometric overview of the Effort-Reward Imbalance Questionnaire (ERI), developed by...
September 12, 2026
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Dr. Mohammed Looti
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Elderly Mobility Scale
A comprehensive academic guide to the Elderly Mobility Scale (EMS), examining its theoretical foundations, psychometric...
September 12, 2026
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Dr. Mohammed Looti
Perceived Human Capital (PHC)
Comprehensive academic overview of the Perceived Human Capital (PHC) scale developed by Bellezza, Paharia, and...
September 12, 2026
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Dr. Mohammed Looti
Consumer Brand Hostility
An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...
September 12, 2026
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Dr. Mohammed Looti
Perceived Grandiosity (PGrand)
Comprehensive psychometric overview of the Perceived Grandiosity (PGrand) scale by Packard, Gershoff, and Wooten (2016),...
September 12, 2026
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Dr. Mohammed Looti