Product Purchase Attitude (PPA)

An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...

September 16, 2026 • Dr. Mohammed Looti

Teenage Smoker Stereotype (TSS)

An in-depth psychometric review of the Teenage Smoker Stereotype (TSS) scale developed by Cornelia Pechmann...

September 16, 2026 • Dr. Mohammed Looti

Depression Anxiety Stress Scale (DASS)

A comprehensive academic psychometric evaluation of the Depression Anxiety Stress Scale (DASS-42), delineating its tripartite...

September 16, 2026 • Dr. Mohammed Looti

Mood Disorder Questionnaire (MDQ)

A comprehensive academic analysis of the Mood Disorder Questionnaire (MDQ), covering its psychometric properties, theoretical...

September 16, 2026 • Dr. Mohammed Looti

Perceived Ad Message Relevance (PAMR)

A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...

September 16, 2026 • Dr. Mohammed Looti