Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti

Ad Cognitive Quality Evaluation (ACQE)

The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...

September 16, 2026 • Dr. Mohammed Looti

Skill and Luck Questionnaire

The Skill and Luck Questionnaire (SLQ; Herman, Gupta, & Derevensky, 1997) is a psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti

Ad Believability (ADBEL)

A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...

September 16, 2026 • Dr. Mohammed Looti

Product Placement Attitude (PPA)

A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...

September 16, 2026 • Dr. Mohammed Looti

Private Label Brand Attitude (PLBA)

The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...

September 16, 2026 • Dr. Mohammed Looti

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti

Sport Multidimensional Perfectionism Scale-2

A comprehensive guide to the Sport Multidimensional Perfectionism Scale-2 (Sport-MPS-2), covering its theoretical foundation, factor...

September 16, 2026 • Dr. Mohammed Looti

Attitude Strength (ASTR)

A psychometric overview of the Attitude Strength (ASTR) scale developed by Priester, Nayakankuppam, Fleming, and...

September 16, 2026 • Dr. Mohammed Looti

Technology Anxiety (TANX)

A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...

September 16, 2026 • Dr. Mohammed Looti