Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti

Reckless Behavior Questionnaire (RBQ)

The Reckless Behavior Questionnaire (RBQ) is a psychometric instrument developed by Jeffrey Jensen Arnett to...

September 16, 2026 • Dr. Mohammed Looti

Retrospective Bullying Questionnaire

The Retrospective Bullying Questionnaire (RBQ) is an established 44-item psychometric tool assessing adult recollections of...

September 16, 2026 • Dr. Mohammed Looti

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti

Ad Intrusiveness (ADINT)

The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti

Short Grit Scale (Grit-S)

A comprehensive academic and psychometric review of the Short Grit Scale (Grit-S) developed by Angela...

September 16, 2026 • Dr. Mohammed Looti