Website Character (Attractiveness) (WEBATT)
Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...
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Psychological Scales
5,265 results
Outcome Questionnaire (OQ-45.2)
A comprehensive academic analysis of the Outcome Questionnaire-45.2 (OQ-45.2), including psychometric properties, factor structure, administration...
September 16, 2026
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Dr. Mohammed Looti
Website Affective Attitude (WAFF)
An in-depth academic review of the Website Affective Attitude (WAFF) scale, established by S. Shyam...
September 16, 2026
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Dr. Mohammed Looti
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
September 16, 2026
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Dr. Mohammed Looti
Participant Role Questionnaire
A comprehensive academic analysis of the Participant Role Questionnaire (PRQ) developed by Christina Salmivalli and...
September 16, 2026
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Dr. Mohammed Looti
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
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Dr. Mohammed Looti
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
September 16, 2026
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Dr. Mohammed Looti
Performance Failure Appraisal Inventory – Short Form (PFAI-S)
The Performance Failure Appraisal Inventory – Short Form (PFAI-S) is an empirical psychometric instrument developed...
September 16, 2026
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Dr. Mohammed Looti
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
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Dr. Mohammed Looti
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
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Dr. Mohammed Looti
Philadelphia Mindfulness Scale (PHLMS)
The Philadelphia Mindfulness Scale (PHLMS) is a 20-item psychometric measure designed to independently assess Present-Moment...
September 16, 2026
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Dr. Mohammed Looti
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
September 16, 2026
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Dr. Mohammed Looti