Various Social Attitude Scales

The Various Social Attitude Scales (VSAS), developed by Donald T. Campbell in 1966, is a...

September 17, 2026 • Dr. Mohammed Looti

Price Perception (Store Comparison) (PP)

A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...

September 17, 2026 • Dr. Mohammed Looti

Preference Clarity (PC)

The Preference Clarity (PC) scale is an academic psychometric tool developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti

Wesley Rigidity Scale

A psychometric review of the Wesley Rigidity Scale (WRS), a 41-item instrument assessing dispositional rigidity,...

September 17, 2026 • Dr. Mohammed Looti

Preference Certainty (PC)

A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti

Yang’s Alienation Scale

Yang’s Alienation Scale (YAS) is a comprehensive 29-item psychometric instrument developed by Anthony Yang (2015)...

September 17, 2026 • Dr. Mohammed Looti