Store Design (Exterior) (SD)

A psychometric overview of the Store Design (Exterior) (SD) scale developed by Reynolds and Harris...

September 17, 2026 • Dr. Mohammed Looti

Store Atmosphere (Pleasant) (SAP)

The Store Atmosphere (Pleasant) (SAP) scale, developed by Wi-Suk Kwon and Sharron J. Lennon (2009),...

September 17, 2026 • Dr. Mohammed Looti

Store Atmosphere (Sensory) (SAS)

A comprehensive psychometric review of the Store Atmosphere (Sensory) (SAS) scale developed by Reynolds and...

September 17, 2026 • Dr. Mohammed Looti

Perceived Neighborhood Scale (PNS)

The Perceived Neighborhood Scale (PNS) is an empirical psychometric instrument developed by M. Loreto Martinez,...

September 17, 2026 • Dr. Mohammed Looti

Spontaneity of the Activity (SOTA)

The Spontaneity of the Activity (SOTA) scale, developed by Michael Guiry, Anne W. Mägi, and...

September 17, 2026 • Dr. Mohammed Looti

Sophistication (SOP)

The Sophistication (SOP) scale is a psychometric dimension of Jennifer L. Aaker's Brand Personality Framework...

September 17, 2026 • Dr. Mohammed Looti

Sophistication (SOP)

The Sophistication (SOP) scale is a three-item semantic differential measure developed by Aradhna Krishna and...

September 17, 2026 • Dr. Mohammed Looti

Personal Resource Questionnaire

A comprehensive psychometric guide to the Personal Resource Questionnaire (PRQ85-Part 2), covering its theoretical framework,...

September 17, 2026 • Dr. Mohammed Looti