Identification with All Humanity Scale (IWAHS)
A comprehensive academic guide and psychometric analysis of the Identification with All Humanity Scale (IWAHS),...
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Psychological Scales
5,265 results
Data Use Transparency Scale
The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...
September 18, 2026
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Dr. Mohammed Looti
Individualism and Collectivism Scale – Triandis
A psychometric review of the Individualism and Collectivism Scale (Triandis & Gelfand, 1998), assessing Horizontal...
September 18, 2026
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Dr. Mohammed Looti
Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
September 18, 2026
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Dr. Mohammed Looti
Political Ideology Scale (PI)
A comprehensive academic analysis of the Political Ideology Scale (PI), a validated 3-item self-report instrument...
September 18, 2026
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Dr. Mohammed Looti
Consumer Livestreaming Experience Scale (CLX)
The Consumer Livestreaming Experience Scale (CLX) is a 33-item, third-order measurement tool assessing emotional, cognitive,...
September 18, 2026
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Dr. Mohammed Looti
Customer Aggression Scale
The Customer Aggression Scale (CAS), developed by Gary Mortimer, Sitong Wang, and Maria Luiza Osorio...
September 18, 2026
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Dr. Mohammed Looti
Sport Shopper Experience Scale (SSES)
A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...
September 18, 2026
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Dr. Mohammed Looti
Intergenerational Connections—Chicago Neighborhood Study
A comprehensive academic analysis of the Intergenerational Connections Scale from the Chicago Neighborhood Study (PHDCN),...
September 18, 2026
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Dr. Mohammed Looti
Self-Gifting Consumer Behaviour Scale (SGCBS)
The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,...
September 18, 2026
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Dr. Mohammed Looti
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
September 18, 2026
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Dr. Mohammed Looti
Sport Club Brand Personality Scale (SCBPS)
A comprehensive psychometric guide to the Sport Club Brand Personality Scale (SCBPS), a 17-item scale...
September 18, 2026
•
Dr. Mohammed Looti