Brand Popularity
The Brand Popularity (BRPP) scale, developed by Zhou, Yang, and Hui (2010), is a 4-item...
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Psychological Scales
5,265 results
Brand Personality Appeal (Originality) (BPAO)
A comprehensive psychometric guide to the Brand Personality Appeal (Originality) (BPAO) subscale developed by Freling,...
September 18, 2026
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Dr. Mohammed Looti
Self-Perceived Communication Competence Scale (SPCC)
The Self-Perceived Communication Competence Scale (SPCC), developed by James C. McCroskey and Linda L. McCroskey...
September 18, 2026
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Dr. Mohammed Looti
Brand Personality Appeal (Clarity) (BPAC)
The Brand Personality Appeal (Clarity) (BPAC) scale is a 5-item semantic differential instrument developed by...
September 18, 2026
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Dr. Mohammed Looti
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
September 18, 2026
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Dr. Mohammed Looti
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
September 18, 2026
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Dr. Mohammed Looti
Situational Communication Apprehension Measure (SCAM)
A comprehensive academic guide to the Situational Communication Apprehension Measure (SCAM), detailing its theoretical framework,...
September 18, 2026
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Dr. Mohammed Looti
Brand Bias (Domestic vs. Foreign) (BBDF)
A comprehensive psychometric guide to the Brand Bias (Domestic vs. Foreign) (BBDF) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Violence) (ATAV)
A comprehensive psychometric guide to the Attitude Toward the Ad (Violence) (ATAV) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
SocioCommunicative Style Scale (SCS)
A comprehensive academic psychometric profile of the SocioCommunicative Style Scale (SCS) developed by McCroskey and...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
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Dr. Mohammed Looti
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
September 18, 2026
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Dr. Mohammed Looti