Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti

Nonverbal Immediacy Scales

The Nonverbal Immediacy Scales (NIS), developed by Richmond, McCroskey, and Johnson, provide a psychometric assessment...

September 23, 2026 • Dr. Mohammed Looti

Ad Information Complexity

A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...

September 23, 2026 • Dr. Mohammed Looti

Obsessive Relational Intrusion (ORI)

A comprehensive psychometric guide to the Obsessive Relational Intrusion (ORI) Scale developed by Cupach and...

September 23, 2026 • Dr. Mohammed Looti

Confidence in the Company (COFC)

Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...

September 23, 2026 • Dr. Mohammed Looti

Confidence (General) (CONF)

The Confidence (General) (CONF) Scale is an authoritative four-item psychometric instrument developed by Briñol, Petty,...

September 18, 2026 • Dr. Mohammed Looti

Complexity of Calculation Task (CXCL)

A comprehensive academic analysis of the Complexity of Calculation Task (CXCL) scale developed by Van...

September 18, 2026 • Dr. Mohammed Looti

Commitment to the Brand (CTBR)

Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...

September 18, 2026 • Dr. Mohammed Looti