Brand Authenticity (BRAU)
A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...
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Psychological Scales
5,265 results
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
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Dr. Mohammed Looti
Brand Associations Contradiction Resolution (BASCR)
A comprehensive psychometric guide to the Brand Associations Contradiction Resolution (BASCR) scale developed by Rodas,...
September 23, 2026
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Dr. Mohammed Looti
False Self Scale-Relationship with God
An in-depth academic review of the False Self Scale-Relationship with God (FSS-RG), exploring its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Brand Associations Contradiction (BASC)
Comprehensive academic guide to the Brand Associations Contradiction (BASC) scale developed by Rodas, Roedder John,...
September 23, 2026
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Dr. Mohammed Looti
Authenticity of Purchase Decisions (AUTPD)
The Authenticity of Purchase Decisions (AUTPD) scale is a 3-item psychometric measure created by Silvia...
September 23, 2026
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Dr. Mohammed Looti
Family Relations/Cohesion Scale
Comprehensive academic overview of the Family Relations/Cohesion Scale, a 6-item instrument developed by Dr. Patrick...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Website (Enjoyment) (ATWE2)
A comprehensive academic analysis of the Attitude Toward the Website (Enjoyment) (ATWE2) scale, a 4-item...
September 23, 2026
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Dr. Mohammed Looti
Family Relationship Characteristics
The Family Relationship Characteristics (FRC) scale is an empirically validated psychometric instrument developed by Tolan,...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Timeliness) (ATTWTL)
A comprehensive academic psychometric profile of the Attitude Toward the Tweet (Timeliness) (ATTWTL) scale developed...
September 23, 2026
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Dr. Mohammed Looti
The 20-Item, Four Factor Cultural Intelligence Scale (CQS)
Comprehensive academic guide to the 20-Item, Four Factor Cultural Intelligence Scale (CQS) by Soon Ang...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Surprising) (ATTWS)
Comprehensive academic overview of the Attitude Toward the Tweet (Surprising) (ATTWS) scale developed by Borah...
September 23, 2026
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Dr. Mohammed Looti