Scales
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
Psychometrics
5517 results
Scales
Psychological Well-Being Scale (SPWB)
Explore the Psychological Well-Being Scale (SPWB) by Carol Ryff, featuring its 6 core dimensions, theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Self-Report Coping Measure – Child Version
A comprehensive psychometric guide to the Self-Report Coping Measure - Child Version (SRCS; Causey &...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Willingness To Communicate (WTC)
A psychometric review of the Willingness to Communicate (WTC) scale developed by McCroskey and Richmond...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I)
A comprehensive psychometric guide to the Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I), developed...
September 23, 2026
•
Dr. Mohammed Looti