Scales

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand as Personal Identity Symbol

Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Support for Fighting

The Parental Support for Fighting Scale (PSFS) is a validated 10-item psychometric assessment measuring adolescent...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Tolerance Scale (PTS)

Comprehensive academic guide to the Parental Tolerance Scale (PTS), measuring parental attitudes, attribution, and tolerance...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Boredom During an Experience

A psychometric review of the State Boredom During an Experience scale developed by Lieberman, Morales,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Body Regard

Explore the psychometric foundation, theoretical framework, validity, and scoring of the Positive Body Regard construct...

September 24, 2026 • Dr. Mohammed Looti