Food Consumption Enjoyment

Comprehensive psychometric overview of the Food Consumption Enjoyment scale developed by Arnaud Monnier and Manoj...

September 24, 2026 • Dr. Mohammed Looti

Body-Cathexis Scale (BC-SC)

The Body-Cathexis Scale (BC-SC), developed by Paul F. Secord and Sidney M. Jourard in 1953,...

September 24, 2026 • Dr. Mohammed Looti

Cigarette Attitude Ambivalence

Comprehensive academic overview of the Cigarette Attitude Ambivalence scale (Hamby & Russell, 2022), detailing its...

September 24, 2026 • Dr. Mohammed Looti

Commentary Interpretation Scale (CIS)

An exhaustive academic and psychometric overview of the Commentary Interpretation Scale (CIS), authored by K....

September 24, 2026 • Dr. Mohammed Looti

Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti

Dieting Self-Efficacy Test (DSET)

Comprehensive academic overview of the Dieting Self-Efficacy Test (DSET) developed by Philip Lawrence Ascheman, examining...

September 24, 2026 • Dr. Mohammed Looti

Emotional Attachment to the Cell Phone

A comprehensive psychometric review of the Emotional Attachment to the Cell Phone scale, examining construct...

September 24, 2026 • Dr. Mohammed Looti

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti

State Shame

A psychometric review of the State Shame scale, evaluating how individuals experience acute humiliation, degradation,...

September 24, 2026 • Dr. Mohammed Looti