Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
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Psychological Scales
5,265 results
Brand Admirability
A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...
September 24, 2026
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Dr. Mohammed Looti
Advice-Giver Warmth
A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...
September 24, 2026
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Dr. Mohammed Looti
Traditional Family Ideology Scale (TFI)
The Traditional Family Ideology Scale (TFI), developed by Daniel J. Levinson and Phyllis E. Huffman...
September 24, 2026
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Dr. Mohammed Looti
Ad Sexual Content Perception
A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...
September 24, 2026
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Dr. Mohammed Looti
Traditional Family Ideology Scale (TFIS) – Muthayya
An in-depth academic review of the Traditional Family Ideology Scale (TFIS) developed by B. C....
September 24, 2026
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Dr. Mohammed Looti
Perceived Ad Offensiveness
The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...
September 24, 2026
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Dr. Mohammed Looti
Transracial Adoption Parenting Scale (TAPS)
The Transracial Adoption Parenting Scale (TAPS) is a 36-item psychometric instrument developed by Massatti, Vonk,...
September 24, 2026
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Dr. Mohammed Looti
Ad-Depicted Meaningful Relationships
Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...
September 24, 2026
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Dr. Mohammed Looti
Trust Scale – Trust within close interpersonal relationships
A comprehensive psychometric guide to the Trust Scale (Rempel, Holmes, & Zanna, 1985), measuring Predictability,...
September 24, 2026
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Dr. Mohammed Looti
Ad Interest
A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...
September 24, 2026
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Dr. Mohammed Looti
Perceived Ad Exaggeration
A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...
September 24, 2026
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Dr. Mohammed Looti