Parental Monitoring Assessment (PMA)

The Parental Monitoring Assessment (PMA) is an 8-item psychometric instrument evaluating adolescent perceptions of parental...

September 24, 2026 • Dr. Mohammed Looti

Luxury Brand Functional Essence

Comprehensive academic overview of the Luxury Brand Functional Essence scale developed by Lidan Xu and...

September 24, 2026 • Dr. Mohammed Looti

Parental Nurturance Scale (PNS)

Comprehensive academic guide to the Parental Nurturance Scale (PNS), developed by John R. Buri. Explore...

September 24, 2026 • Dr. Mohammed Looti

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti

Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti

Brand as Personal Identity Symbol

Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...

September 24, 2026 • Dr. Mohammed Looti