Parental Control

The Parental Control Scale is an empirical 10-item self-report assessment developed in the Houston Community...

September 24, 2026 • Dr. Mohammed Looti

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti

Parental Health Belief Scales

The Parental Health Belief Scales (PHBS) is a 30-item psychometric instrument developed by Dr. Barbara...

September 24, 2026 • Dr. Mohammed Looti

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti

Parental Involvement in School

A comprehensive psychometric review of the Parental Involvement in School Scale, an 18-item assessment evaluating...

September 24, 2026 • Dr. Mohammed Looti

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti

Attitudinal Brand Loyalty

The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...

September 24, 2026 • Dr. Mohammed Looti

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti

Parental Knowledge

A psychometric review and assessment guide for the Parental Knowledge Scale (PKS) by Stattin and...

September 24, 2026 • Dr. Mohammed Looti

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti

Parental Locus of Control Scale

A comprehensive psychometric guide to the Parental Locus of Control Scale (PLOC; Campis, Lyman, &...

September 24, 2026 • Dr. Mohammed Looti