Dictionary

Assimilation Effect: The Pull of Context

The assimilation effect is a pervasive cognitive bias where judgments of ambiguous targets shift toward...

November 7, 2026 • Dr. Mohammed Looti
Theorists

Fritz Strack – 1950 Present

A comprehensive academic analysis of Fritz Strack's contributions to social psychology, embodied cognition, dual-process models,...

October 17, 2026 • Dr. Mohammed Looti
Theorists

Ap Dijksterhuis – 1968 Present

A comprehensive academic analysis of Ap Dijksterhuis, exploring his contributions to unconscious thought theory, behavioral...

October 6, 2026 • Dr. Mohammed Looti
Dictionary

Alternating Perspective: The Shifting Mind

Alternating perspective is the cognitive and perceptual capacity to oscillate systematically between distinct viewpoints, frames...

October 6, 2026 • Dr. Mohammed Looti
Scales

Dehumanization of the Employee

A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Competence of the Brand Owner(s)

Comprehensive academic overview of the Competence of the Brand Owner(s) scale, validated by Khamitov and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Reviewer’s Effort

A comprehensive psychometric analysis of the Reviewer's Effort scale, examining its theoretical architecture, measurement validity,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Knowledge of the Brand (Other Person)

The Knowledge of the Brand (Other Person) scale is a 3-item psychometric measure developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Body Shape-Status Inference (BSSI)

Comprehensive academic overview of the Body Shape-Status Inference (BSSI) scale, a 4-item instrument measuring individual...

September 23, 2026 • Dr. Mohammed Looti