The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,... September 17, 2026 • Dr. Mohammed Looti
The Better-Than-Average Effect Studies – Mark Alicke A comprehensive academic analysis of Mark Alicke's seminal empirical and theoretical contributions to the better-than-average... September 16, 2026 • Dr. Mohammed Looti