Scales

Collective Psychological Ownership Scale

A comprehensive academic analysis of the Collective Psychological Ownership Scale developed by Xuebing Su and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Psychological Empowerment Scale

A comprehensive academic analysis of the Psychological Empowerment Scale developed by Sanjay T. Menon (2001),...

September 6, 2026 • Dr. Mohammed Looti
Scales

Mental Toughness Questionnaire (MTQ48)

The Mental Toughness Questionnaire (MTQ48) is an established 48-item psychometric tool designed by Peter Clough,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Delight Scale (CDS-Delight)

The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Forgiveness Scale (BFS)

The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...

September 5, 2026 • Dr. Mohammed Looti