Disposition to Trust Scale (DTT)

A comprehensive academic psychometric profile of the Disposition to Trust Scale (DTT), evaluating its conceptual...

September 7, 2026 • Dr. Mohammed Looti

Organisational Identification Scale

Comprehensive academic overview of the Organisational Identification Scale (OIS) by Mael and Ashforth (1992), detailing...

September 7, 2026 • Dr. Mohammed Looti

HOLSERV Scale

The HOLSERV Scale is a hospitality-specific service quality instrument developed by Mei, Dean, and White...

September 6, 2026 • Dr. Mohammed Looti

Psychological Empowerment Scale

A comprehensive academic analysis of the Psychological Empowerment Scale developed by Sanjay T. Menon (2001),...

September 6, 2026 • Dr. Mohammed Looti

Mental Toughness Questionnaire (MTQ48)

The Mental Toughness Questionnaire (MTQ48) is an established 48-item psychometric tool designed by Peter Clough,...

September 6, 2026 • Dr. Mohammed Looti

Customer Delight Scale (CDS-Delight)

The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...

September 6, 2026 • Dr. Mohammed Looti

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti

Brand Forgiveness Scale (BFS)

The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...

September 5, 2026 • Dr. Mohammed Looti