Speed of Marketing Integration Scale (SI-MA)
The Speed of Marketing Integration Scale (SI-MA) is an 8-item psychometric instrument developed by Christian...
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Psychological Scales
584 results
Extent of Marketing Integration Scale (EI-MA)
Comprehensive academic profile of the Extent of Marketing Integration Scale (EI-MA) developed by Homburg &...
September 18, 2026
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Dr. Mohammed Looti
Financial Innovation Performance Scale
The Financial Innovation Performance Scale (FIP), developed by Hohenberg & Homburg (2016), measures a sales...
September 18, 2026
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Dr. Mohammed Looti
Autonomous Innovation-Selling Motivation Scale (AISM)
An in-depth academic guide to the Autonomous Innovation-Selling Motivation Scale (AISM), detailing its psychometric properties,...
September 18, 2026
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Dr. Mohammed Looti
Supervisor Support for Innovation Selling Scale (SSIS)
A comprehensive academic analysis of the Supervisor Support for Innovation Selling Scale (SSIS) by Hohenberg...
September 18, 2026
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Dr. Mohammed Looti
Supervisor Appreciation for Innovation-Sales Results Scale (SAIS)
The Supervisor Appreciation for Innovation-Sales Results Scale (SAIS) measures frontline sales representatives' perceived nonmonetary recognition—including...
September 18, 2026
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Dr. Mohammed Looti
Variable Compensation for Innovation-Sales Results Scale (VCIS)
A comprehensive academic guide to the Variable Compensation for Innovation-Sales Results Scale (VCIS) by Hohenberg...
September 18, 2026
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Dr. Mohammed Looti
Customer Heterogeneity Scale (CH-FL)
A comprehensive psychometric guide to the Customer Heterogeneity Scale (CH-FL) developed by Fürst, Leimbach, and...
September 18, 2026
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Dr. Mohammed Looti
Company Sales Success Scale (CSS-FL)
Comprehensive academic overview and psychometric guide for the Company Sales Success Scale (CSS-FL) developed by...
September 18, 2026
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Dr. Mohammed Looti
Multichannel Cooperation Scale (MCC)
The Multichannel Cooperation Scale (MCC) is a 5-item psychometric assessment developed by Fürst, Leimbach, and...
September 18, 2026
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Dr. Mohammed Looti
Vertical Multichannel Conflict Scale (VMCC)
A comprehensive academic psychometric profile of the Vertical Multichannel Conflict Scale (VMCC) developed by Fürst,...
September 18, 2026
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Dr. Mohammed Looti
Horizontal Multichannel Conflict Scale (HMCC)
A comprehensive psychometric guide to the Horizontal Multichannel Conflict Scale (HMCC), validated by Fürst, Leimbach,...
September 18, 2026
•
Dr. Mohammed Looti