Scales

B2B Relational Orientation Scale (RO)

Comprehensive academic overview of the B2B Relational Orientation Scale (RO) developed by Zakrzewska-Bielawska, Czakon, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Work Life Fulfilment Scale (WLF)

The Work Life Fulfilment Scale (WLF) is a psychometrically validated, reflective-reflective second-order measurement instrument developed...

September 24, 2026 • Dr. Mohammed Looti
Scales

Digital Orientation Scale (DO)

A comprehensive academic guide to the Digital Orientation Scale (DO) developed by Kindermann et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Orientation Scale

The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parent Trust Scales (PTS)

Comprehensive academic guide to the Parent Trust Scales (PTS) developed by Curt M. Adams and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Breach of Promise

The Breach of Promise scale is a robust psychometric instrument measuring consumer and client perceptions...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respectfulness

Comprehensive academic psychometric profile of the Salesperson Respectfulness scale developed by Burchett, Murtha, and Kohli...

September 24, 2026 • Dr. Mohammed Looti
Scales

Trust in the Personnel

A psychometric review of the Trust in the Personnel scale (Grosso et al., 2020), examining...

September 24, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with the Salesperson

A comprehensive psychometric guide to the Satisfaction with the Salesperson scale developed by Ryari, Alavi,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Goal Commitment Measure

Comprehensive academic overview of the Goal Commitment Measure developed by Hollenbeck, Klein, O'Leary, and Wright...

September 23, 2026 • Dr. Mohammed Looti