Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
📊
Psychological Scales
167 results
Stimulus Vividness Perception (SVP)
The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...
September 16, 2026
•
Dr. Mohammed Looti
Holistic tendency – Holism Scale
A psychometric review of the Analysis-Holism Scale (AHS) by Choi, Koo, and Choi (2007), examining...
September 16, 2026
•
Dr. Mohammed Looti
Time Pressure Perception (TPP)
A psychometric review of the Time Pressure Perception (TPP) scale developed by Suri and Monroe...
September 16, 2026
•
Dr. Mohammed Looti
Revised Cambridge Personality Questionnaire
A comprehensive academic overview of the Revised Cambridge Personality Questionnaire / Systemizing Quotient-Revised (SQ-R), examining...
September 16, 2026
•
Dr. Mohammed Looti
Judgment Certainty (JC)
The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...
September 16, 2026
•
Dr. Mohammed Looti
Gambling and Self-Monitoring Test (SeMo)
The Gambling and Self-Monitoring Test (SeMo), developed by Macdonald, Turner, and Somerset (2008) at CAMH,...
September 16, 2026
•
Dr. Mohammed Looti
Internet Search Skill (INTSRCH)
The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...
September 16, 2026
•
Dr. Mohammed Looti
Vividness of Visual Imagery Questionnaire (VVIQ)
A comprehensive academic and psychometric evaluation of the Vividness of Visual Imagery Questionnaire (VVIQ), developed...
September 16, 2026
•
Dr. Mohammed Looti
Imagery Vividness (Multiple Senses — QMI) (IMVIVQMI)
The Questionnaire upon Mental Imagery (QMI) is a 35-item condensed inventory developed by Peter W....
September 16, 2026
•
Dr. Mohammed Looti
Company-Industry Fit (COIFIT)
The Company-Industry Fit (COIFIT) scale is a 7-item psychometric semantic differential instrument developed by Karen...
September 16, 2026
•
Dr. Mohammed Looti
Object Familiarity (Semantic Differential) (OBJFAMSD)
A comprehensive psychometric guide to the Object Familiarity (Semantic Differential) (OBJFAMSD) scale, adapted by Simonin...
September 16, 2026
•
Dr. Mohammed Looti