Scales

Four Needs Questionnaire

The Four Needs Questionnaire (FNQ), developed by Lisa Zadro, Kipling D. Williams, and Rick Richardson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Healthiness Attitude (PHA)

A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...

September 16, 2026 • Dr. Mohammed Looti