The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
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Psychological Experiments
9 results
Experiential vs. Material Purchases Experiment – Thomas Gilovich and Leaf Van
A comprehensive academic analysis of Leaf Van Boven and Thomas Gilovich's landmark research investigating experiential...
September 12, 2026
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Dr. Mohammed Looti
Experiment (Green Consumption) – Nina Mazar and Chen-Bo Zhong The Bounded
A comprehensive academic analysis of Nina Mazar and Chen-Bo Zhong's landmark experimental research on green...
September 12, 2026
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Dr. Mohammed Looti
Brown The Ikea Effect Experiment – Michael Norton, Daniel Mochon, and Dan Ariely
A comprehensive academic analysis of Norton, Mochon, and Ariely's landmark study on consumer labor, valuation,...
September 12, 2026
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Dr. Mohammed Looti
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
September 12, 2026
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Dr. Mohammed Looti
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
September 12, 2026
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Dr. Mohammed Looti
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
September 12, 2026
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Dr. Mohammed Looti
Blumer The Endowment Effect Experiment – Richard Thaler The Decoy Effect
A comprehensive academic analysis of the Endowment Effect experiments and Richard Thaler's Decoy Effect within...
September 11, 2026
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Dr. Mohammed Looti
The Scarcity Principle (Cookie Study) – Stephen Worchel
A comprehensive academic analysis of Stephen Worchel's 1975 cookie experiment, exploring the psychological mechanisms, methodology,...
September 5, 2026
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Dr. Mohammed Looti