Desirability of Control (Brief) (DC-B)

The Desirability of Control (Brief) (DC-B) is a psychometric tool designed to evaluate individual differences...

September 13, 2026 • Dr. Mohammed Looti

Domain-Specific Decision Confidence (DSDC)

Comprehensive academic psychometric review of the Domain-Specific Decision Confidence (DSDC) scale developed by Park and...

September 12, 2026 • Dr. Mohammed Looti

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti

Reviewer Credibility

A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...

September 12, 2026 • Dr. Mohammed Looti

Perceived CSR Ability (PCSRA)

The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...

September 12, 2026 • Dr. Mohammed Looti

Interpersonal Bonding Goals

A comprehensive academic analysis of the Interpersonal Bonding Goals (IBG) scale developed by Nikolova, Lamberton,...

September 12, 2026 • Dr. Mohammed Looti

Online Community Connectedness (OCC)

A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...

September 12, 2026 • Dr. Mohammed Looti

Self–Brand User Congruence (SBUC)

A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...

September 12, 2026 • Dr. Mohammed Looti

Self-Brand Congruence (SBC)

A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...

September 12, 2026 • Dr. Mohammed Looti