Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti

Ad Hedonic Affect Evaluation (AHAE)

Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...

September 16, 2026 • Dr. Mohammed Looti

Ad-Evoked Disapproval Affect (AEDA)

A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...

September 16, 2026 • Dr. Mohammed Looti

Ad-Evoked Approval Affect (AEAA)

The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...

September 16, 2026 • Dr. Mohammed Looti

Hedonic Consumption Pleasure (HCP)

The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...

September 16, 2026 • Dr. Mohammed Looti

Positive Ad Affect (Dutch) (PAAD)

The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...

September 16, 2026 • Dr. Mohammed Looti

Negative Ad Affect (Dutch) (NAAD)

Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...

September 16, 2026 • Dr. Mohammed Looti

Perceived Stimulus Abstractness

A comprehensive psychometric review of the Perceived Stimulus Abstractness (PSA) scale developed by Aggarwal and...

September 16, 2026 • Dr. Mohammed Looti