Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
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Psychological Scales
1,670 results
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
September 16, 2026
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Dr. Mohammed Looti
Ad Entertainingness (ADENT)
Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...
September 16, 2026
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Dr. Mohammed Looti
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
September 16, 2026
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Dr. Mohammed Looti
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
September 16, 2026
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Dr. Mohammed Looti
Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
September 16, 2026
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Dr. Mohammed Looti
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
September 16, 2026
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Dr. Mohammed Looti
Private Label Brand Attitude (PLBA)
The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...
September 16, 2026
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Dr. Mohammed Looti
Advertising Skepticism (ADSK)
A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...
September 16, 2026
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Dr. Mohammed Looti
Attention Allocated to Advertising (AAA)
A comprehensive academic psychometric review of the Attention Allocated to Advertising (AAA) scale developed by...
September 16, 2026
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Dr. Mohammed Looti
Technology Anxiety (TANX)
A comprehensive psychometric review of the Technology Anxiety (TANX) scale developed by Meuter, Bitner, Ostrom,...
September 16, 2026
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Dr. Mohammed Looti
Anger Emotional State (DES II) (AESDII)
A comprehensive psychometric guide to the Anger Emotional State (DES II) (AESDII) scale, detailing its...
September 16, 2026
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Dr. Mohammed Looti